how to get reviews in google in 2023

A complete Guide on how to get reviews in google in 2023

If you are wondering about “how to get reviews in Google”, then you came to the right place because in this article I am going to guide you through getting more Google reviews for your business. Having more reviews can greatly impact the visibility and credibility of your business. Here are some tips I found from my experience on how to get reviews in google from the customers and to request them for leave reviews for your Google Business Profile:

Benefits of more Google reviews

Having more reviews on your Google Business profile can help you in many ways, including higher search engine rankings, increased online visibility, building trust and credibility among your potential customers, increased conversions, and a cost-effective marketing strategy for local rankings.

More reviews equal more leads: 80% of people trust online reviews as much as personal recommendations.

More positive reviews, more sales: Customers nowadays read more reviews before they decide to purchase a product or service from your business.

More reviews lead to higher rankings: Reviews are also one of the local ranking factors; having a higher number of reviews helps you rank in local searches and on maps.

Before you ask for the reviews you have to make sure:

Your Google Business Profile is Verified.

Just having your business listed on Google Maps won’t give you full control over your business profile, and you can’t even request reviews from customers. You need to create a Google Business Profile listing and verify it. If your business is already listed, simply claim and verify it. 

Your Business needs to be physically available.

People should be able to visit your business if it is physically located somewhere. Creating a profile without a physical location may get you suspended by Google.

You should be aware of Google’s policies about Google reviews.

Make sure you are aware of all Google policies regarding reviews and your business profile. Read the Google guidelines regarding Google business profiles and make sure to follow all the guidelines to rank in local rankings.

First will see the “How to get Google reviews link for your business”.

It is very easy to generate a Google review link for your business profile. Just follow the steps shown below.

  1. Go to and search for “my business” in the search bar. Check that you are logged in with the Google account that you used to verify your business.
  2. Now you will get a new dashboard with icons to manage your business. If you have multiple businesses, a list will appear; click the “view profile” button for the business for which you want the reviews.
  3. Just click on the icon that says “Ask for Reviews” or below in the cards, “Get more reviews.”
  4. Now that you can see the link to get the reviews, just copy that.
Google Search for business profile
1. Go to and search for “my business” in the search bar.
Multiple Google Business Profiles
2. f you have multiple businesses, a list will appear; click the “view profile”
Getting Google Review Link
3. “Ask for Reviews” or below in the cards, “Get more reviews.”
Coping Google Review Link
4. link to get the reviews, just copy that.

Best ways to Request your customers to leave reviews

Here are some of best methods on how to get reviews in google.

Create a page on your website to get Google reviews.

To increase Google reviews for your business, create a separate Google Reviews page on your website and put that page link in the main navigation menu bar, which makes it easier for users to find and leave reviews. When creating the page, use the most engaging copy by including the benefits of leaving the review page. Also, include clear CTA [call to action] buttons with a link to the review page.

Webpage to increase google reviews

Showcase your previous positive Google reviews by posting screenshots or text on the page, which will be inspiring to potential customers and make them more likely to leave a review. This also helps generate more leads for your business.

If you are using any content management system (CMS) like WordPress, Wix, or any other, then there are plenty of plugins to help you add Google reviews to the website. These plugins are easy to use, and you can customise them according to your brand.

Generate a QR Code.

By using a QR code, you can get more google reviews from your customers. You can generate a QR code for the reviews page link or a direct Google Reviews link with the help of any QR code-generating website. Print the QR code and place it in your business location, such as the front counter, near the exit, or anywhere customers will see it, with some amazing quotes as a caption to encourage customers to leave 5-star and positive feedback.

You can also use the QR code on your business cards, postage covers, and carry bags to encourage your customers to leave Google reviews. This way, your customers can easily scan the QR code and leave a review on the go. The Google marketing kit includes a personalised visitor card and a postcard with your company’s QR code.

Google Marketing Kit
Google Marketing Kit

Additionally, you can also use the QR code on your website, in social media, and email marketing campaigns. This will increase the visibility of the QR code and make it easy for customers to leave a review and you can get more google reviews.

Email Outreaching

Email marketing is another great way to get more Google reviews for your business. List down your happy customers who might give you 5-star positive reviews from your records and make a list of them in Excel sheets, which will make it easier to manage. Once you have the list, you can reach out to them by running an email campaign or sending personalised emails with the list of your happy customers to increase google reviews.

Send Email to request google reviews

Creating multiple variations of email copies and subject lines can help you track the results to improve your email outreach and see which one works best, making the copy simple and easy to understand. You can send an HTML version or a text version of the email; anything is fine. Include the link to your Google reviews page as anchor text in the email so that it will be easy for customers to leave a review. You can also include a thank-you note with discounts and offers to entice them to complete the review.

Finally, it is very important to track the results of your email outreach and make changes accordingly. You can use tools like MailChimp, Google Analytics, or other email marketing tools to track open rates, click-through rates, and reviews generated. With effective strategy and effort, you can get more google reviews for the business.

Social Media

We all know how social media is playing a role in our lives, and every one of your customers will be active on social media. You can take advantage of this to get more Google reviews for your business profile. Sharing customer testimonials and success stories through your social media profiles can also help to build trust and credibility with potential customers.

Request review from Social Media

Post the existing positive reviews of your customers on your social media profiles, thank them for their reviews by tagging them, and show them you value their feedback. which will encourage other customers to leave their positive thoughts on your business, include a link in the caption section of your social media post so that people who are interested in leaving can click the link directly and leave a review.

Make it easy for the customers to leave a review. When you ask for a review, make it as easy as possible for your customers to leave one.

In addition to that you can do some best practices to get more reviews.

Use a follow-up email.

In order to increase google reviews you have sent a request for review to a customer, you can send them up to two follow-up emails with a link to your Google Business Profile review page to remind them to leave a review. Because there might be changes to the review and they might forget, asking them again may help you get more reviews for your business. Send follow-up emails within two days of receiving your review request email. 

Make use of your existing network.

Ask your loyal customers to leave a review on your Google Business Profile. If you would like to ask friends and family members to write a review, you can do so. Don’t be afraid to ask your friends and family.

Ask the team to leave a review.

If you have a team of more than 10 people, ask them to share their working experience in the organisation. This will help you get more reviews for your business and will also help you improve it.

Send them a QR code or Google review page link to access that easily, and if your employees are not sure what to say, you can provide them with a template or guide to writing the review.

By following these steps, you may increase google reviews on your Google Business Profile and boost your company’s exposure and reputation. Remember that the more reviews you have, the more probable it is that new consumers will select your company.

Respond to reviews

You should always respond to all positive and negative reviews where it shows the value you provide to customers. Respond to the negative reviews in a positive manner, saying that you will fix the problems addressed by the reviews and also thank them for showing you where to improve your business.

Frequently Asked Questions on “How to get reviews in Google”:

Can I incentivise customers to leave a review?

Offering incentives for leaving a review is generally not a good idea, as it violates Google’s policies and can lead to disappearing Google reviews or the suspension of your business profile.

How many reviews do I need to make my business stand out?

The more reviews you have, the better, but having a few high-quality reviews with keywords can be just as effective as having many low-quality reviews.

How long does it take for a review to appear on my Google Business Profile?

Reviews sometimes appear as soon as a customer leaves them, and sometimes it takes more time, up to 24 to 72 hours.

Can I respond to reviews anonymously?

No, you must have a verified Google account to respond to reviews on a Google Business Profile.

Can I remove a review from my Google Business Profile?

Google allows business owners to flag reviews that violate their guidelines, such as those that contain profanity or personal attacks. However, they do not allow business owners to remove reviews simply because they are negative.

I hope this article helped you on “How to get reviews in google” If you have any doubts regarding Google Business profile. Please let me know in the comment section.

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